CASE STUDIES

Data and change in action

iSpani is in the business of helping brands and businesses, like the ones mentioned below, understand and unlock deep and relevant insights into South Africa’s informal market

Energy

Duracell, along with Battco Energy Systems, commissioned iSpani to conduct a market feasibility study on the use of a solar battery powered devices as an alternative energy source to informal homes - this research helped de-risk a $10 million investment and provided insight on how to uniquely meet the energy needs of African consumers

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Retail

iSpani conducted a comprehensive retail audit with PQ clothing to inform strategies as it relates to customer acquisition , store analysis and underlying consumer motivation.

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Financial technology

Yoco partnered with iSpani to combine cutting-edge tech with local knowledge to understand the potential impact of card payment devices on informal sector businesses.

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Sales as a service

iSpani partnered with Universal Avenue in South Africa to run an employment, training and upskilling process to distribute their products into channels via a digital sales agent network.

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Insurance

Swiss Re conducted research with iSpani regarding understanding the underlying consumer behaviour of consumers as it relates to funeral cover and simplified life products and how a better offering can be delivered into this market

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Fast-moving consumer goods

Anheuser-Busch InBev commissioned research with iSpani on informal market communities and how harm can be reduced with a specific lens on alcohol aligned incidences around taverns

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Social impact

Ongoing project commissioned by Naspers to create 3500 micro-jobbing opportunities

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Want to see what iSpani can do for your brand or business?