Through our mobile app iSpani creates and manages rich channels into the informal market, namely through tailor-made surveys, that can collect data in remote areas usually without internet access. These surveys can be pushed through our agents on the ground and feedback and data can be obtained in real-time. Data insights are typically provided for our clients within the FMCG, financial services and information technology sectors seeking to understand informal markets and consumer behavior patterns.
What makes iSpani’s process unique is that their focus is on why consumers, communities and individuals behave in a certain way and understanding what informs that. For this iSpani has designed unique consumer behaviour models internal in tune with our business intelligence which they utilize to give our clients an added advantage when it comes to understanding this market better.
